Job Title

CRM Executive

Job Description

Join us and play an important role in revolutionising the way we communicate with clients!

Role purpose

The CRM team's vision is to operate a world class centre of excellence that supports our local markets in crafting programmes that deliver engaging and personalised experiences across multichannel touchpoints during the client lifecycle. To support this, we are looking to appoint two CRM Executives to join a newly created regional CRM team to support the delivery of a future state CRM strategy for IG Europe, with the aim of creating data-led communications across our clients' lifecycle.

The role will work closely with our central centre of excellence and within the Europe region to ensure that we deploy best in class CRM, localise standardised best practices and keep a keen eye on performance and continuous optimisation of our campaigns and journeys. These roles will report into the regional CRM Strategist.

What you will do

• Support the rollout of our global and local communications strategy and roadmap by ensuring excellent and efficient delivery using our comms technology (Salesforce Marketing Cloud).
• Work with the central communications team in South Africa as well as local partners to understand their objectives and inform & shape these based on operational capabilities.
• Co-create, along with the regional strategist, end to end client communications. Design journeys, identify value opportunities, build emails, push and SMS and journeys and monitor performance
• Help execute delivery of a pipeline of requests from stakeholders, ensuring all requests are well defined, prioritised, clearly understood, and delivered to the highest possible quality.
• Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
• Support our marketing colleagues in adapting the global CRM strategy for local relevance
• Ensure wider marketing teams are fully upskilled in best practices to create engaging and immersive communication experiences

Who we are

We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities.

Today, we’re a global fintech company incorporating the IG, tastytrade, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents and over 400 000 active clients worldwide. But we know our success is only possible because of our people, who we encourage and empower to be brave, determined and inventive. Join us if you’d like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine

What you’ll get

• Flexible working hours
• Work from home opportunities (3 days a week)
• Private medical insurance
• Contribution to gym/sports memberships
• Meal vouchers
• Fresh fruit in our modern and centric office location, with comfortable desks and chairs
• A friendly and inclusive company culture and an even friendlier and welcoming local team in Madrid

Who you are

You’re upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude. You, like us, understand the importance of collaboration and are driven to be the best in what you do.

You embody our three core values – to champion the client, learn fast together and raise the bar. You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all. A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture. If you’re inspired by our way of working and can bring something new to our team of topnotch people, then you’ll find a home here

Requirements

• Experience in activating strategy recommendations for CRM, building and activating customer journeys
• Understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push
• Working understanding of Salesforce Marketing Cloud or other marketing automation technology
• Experience in HTML coding language for building emails a prerequisite. Knowledge of Java for building landing pages a bonus
• Understanding of GDPR and Data Privacy regulation
• Passion for learning, and a creative eye for detail
• Strong stakeholder, project management and collaboration skills, as you will be working with regional, local and central colleagues in different marketing teams
• Experience of the retail financial environment would be an advantage
• Proficient English skills. Any additional European language is an advantage (German, French, Spanish, Italian, Swedish...)

We are looking for tenacious, curious, eager and open-minded people who are comfortable with falling fast to help us maintain our industry leadership. People who embody our three core values – who want to champion the client, lead the way and love what we do. We recruit based on excellence, and believe that diversity is vital to success. We have zero tolerance for bullying, harassment or any other behaviour that stifles innovation and collaboration.

Where you’ll work

As part of our hybrid working environment, you’ll split your time between home and the office. In this way, you’ll be able to enjoy a better work-life balance and always bring your best self to your role. At the office, you’ll have access to everything you’d expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas. Plus, all our offices are located in iconic city centres, close to everything you might need for a rewarding working experience.

You'll be based in the Madrid office, but you'll also work with members of the Central team in London, Melbourne, and Bangalore, and will support stakeholders across Europe. We work a hybrid model, spending 2 days a week in the office together, and 3 days remotely. Working hours are flexible as we are result-oriented. Join IG, and you'll be joining the best in an always-moving industry. We're constantly improving and developing our systems as well as experimenting with new technology. We encourage you to fall fast, learn fast, and succeed together as a team.

How you’ll grow

Your personal and professional development are important to us. As a company that’s constantly redefining the boundaries of possibility, we’ll challenge you to push yourself, accelerate your ambitions and rise to new levels of excellence. We know that’s a big ask, so we’ll make sure that you’re supported all the way, getting the backing you need and the recognition you deserve. If you connect with our vision and can get behind it, you’ll be rewarded with countless opportunities to experience new things and enhance your abilities.

The CRM team has been reshaped for future success, and we have opportunities across Group Marketing to broaden your skills and gain experience. There'll be opportunities to move into these areas, and others across IG, as you develop. The world of CRM is ever-evolving, and you'll be supported with training opportunities, both on the job and through courses, to keep up to speed with the latest trends in the industry. Additionally, the regional team of IG Europe is growing and have ambitious goals, so there will be plenty of opportunity for growth!

From the team

We're on a journey to revolutionise CRM, and there has never been a more exciting time join this team, as we push boundaries, test new ideas and set the tone for data-led, immersive, engaging client communications. Revamped team, powered up ideas, and best in class delivery. If this sounds appealing, we'd love to hear from you, come say hi!

Number of openings

2