Job Description

The successful candidate will join SIA’s Sales & Marketing team in Barcelona, Spain. As a Key Account Manager, you will be responsible for driving revenue growth across a portfolio of travel agents, tour and cruise operators, consolidators, corporates, and TMCs. You will play a central role in strengthening commercial relationships, identifying new business opportunities, executing incentive agreements, and representing Singapore Airlines at key trade and industry events.

Key Responsibilities

• Achieve revenue, volume, and market share targets across assigned travel agency, corporate, tour operator, consolidator, and TMC accounts.

• Track and analyse account performance, ensuring accounts meet expected contribution and identifying opportunities for growth.

• Maintain strong agency and corporate relationships through regular calls, meetings, visits, events, and proactive communication on promotions, fare updates, and product developments.

• Act as a key source of competitor intelligence, monitoring market trends, pricing activity, and promotional movements.

• Plan, execute, and review business development strategies tailored to each account segment, including the use of incentives and ad-hoc fares.

• Drive joint marketing initiatives and ensure timely fulfilment of incentive contract deliverables, such as co-op campaigns and events.

• Promote and support NDC adoption to achieve targeted flown penetration rates within the assigned portfolio.

• Grow corporate revenue by enhancing corporate engagement, servicing existing accounts, and developing new prospects.

• Represent the airline at industry events, trade shows, and fairs to strengthen brand visibility and foster new business opportunities.

Requirements

• Must have the right to work and live in Barcelona, Spain.

• Possess a Bachelor’s degree (any field).  

• Fluent in English and Spanish  

• Candidates must have a valid driver’s license and access to their own vehicle for business-related travel.                                                                                                                                                                  •Must be comfortable with occasional travel and attending events, including evenings and weekends, as needed

• Airline experience is preferred; commercial experience in related industries is welcome.

• Strong verbal and written communication skills with the ability to build rapport and manage relationships effectively.

• Ability to work independently with minimal supervision while managing a broad portfolio of accounts.

• Good computer skills with familiarity in GDS (Edifact) and NDC.

• Strong data orientation with the ability to analyse performance and identify improvement opportunities.

• Commercially competent with a strong understanding of non-price levers, fare structures, and SIA’s value proposition in the competitive landscape.

• Highly aware of local market conditions, including competitive activity and shifts in customer preferences.

• Organized and methodical in planning frequent sales visits across the national territory.

• Personable, resourceful, results-driven, and innovative in problem-solving.

• Flexible and responsive in addressing client needs and service issues.

• Strong negotiating abilities and a collaborative mindset as part of the wider sales team.

Why Join Singapore Airlines?

At Singapore Airlines, you will take on a dynamic commercial role with direct impact on revenue performance and strategic growth across Spain and Portugal. You will engage with key industry partners, shape market strategies, and play an influential role in strengthening SIA’s presence in the region.

How to Apply?

To apply, email your CV and cover letter addressing the selection criteria listed above to [email protected]. To ensure your application is considered for the appropriate role, please note the position title should be in the email subject line.

We thank all candidates for their interest and regret that only shortlisted applicants will be contacted.