Are you a strategic leader ready to own the digital experience for one of Europe's leading shooting sports authorities?

We are seeking a visionary who can seamlessly integrate our sales platforms, marketing efforts, and customer support into a unified, high-performing engine. You will be the ultimate owner of our digital revenue streams and customer lifetime value.

At Wolfiek, our ambition is to be the most trusted destination worldwide. This role is central to that mission. You will lead and empower a cross-functional team (eCommerce, Marketing, UX/UI, CRM, and SEO) to execute a unified strategy that drives growth, trust, and unparalleled customer satisfaction. With great responsibility comes great power: you will be encouraged (and expected) to overhaul processes, pioneer new market approaches, and ensure operational excellence across all digital touchpoints.

Your Mission

• Strategic Leadership: Define, own, and execute the end-to-end eCommerce strategy across all Wolfiek storefronts, focusing on revenue targets, margin health, and sustainable growth.
• Team & Talent Management: Lead, mentor, and scale the combined team, including: 3 eCommerce Assistants, SEO Manager, UX/UI Specialist, and CRM Manager. Foster a collaborative, high-performance, and customer-centric culture.
• Digital Channel Optimization: Oversee the entire customer journey, ensuring seamless integration between Marketing (acquisition), eCommerce operations (conversion), and Customer Service (retention).
• Platform & Experience: Drive continuous improvement across the website experience (UX/UI), site performance, and conversion rate optimization (CRO) based on data analysis.
• Data-Driven Decision Making: Define and monitor high-level KPIs (e.g., overall revenue, site conversion rate, NPS, AOV, RPU) and translate performance insights into actionable strategies for each sub-team.
• Operational Excellence: Work closely with the Warehouse and Workshop teams to ensure inventory accuracy, fulfillment speed, and service quality meet Wolfiek’s premium standard.
• Stay updated: with industry trends, emerging technologies, and best practices in eCommerce to keep our strategies and operations current.
• Work closely with sales, customer service, warehouse, and finance teams to ensure seamless operations and deliver an exceptional customer experience.

Your Profile & Skills

• Proven Digital Leadership: Several years of experience managing significant eCommerce P&L and leading teams that span multiple functions (e.g., Merchandising, Marketing, Support).
• Platform Fluency: Deep operational knowledge of major eCommerce platforms (e.g., Shopify Plus, Magento, or similar) and experience leveraging advanced marketing platforms (Klaviyo, etc.) and helpdesks (HubSpot, etc.).
• Strategic & Tactical Balance: You can craft a 3-year vision while also diving into the weekly performance metrics to guide your team on immediate actions.
• People & Culture Builder: A track record of successfully managing and developing diverse specialists (technical, creative, and operational), fostering accountability, and building strong team morale.
• Industry Interest (A Strong Plus): A genuine interest in shooting sports or technical enthusiast products helps immensely in understanding customer motivations and pain points.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Creative thinker with a customer-centric mindset.

About Wolfiek

Wolfiek is a leading authority for premium shooting sports equipment and accessories. We run multiple specialized storefronts and are building a unified platform and product line under the Wolfiek Group umbrella.

Our ambition is to become the most trusted and comprehensive destination for airgun shooting enthusiasts worldwide. We combine expert curation, tight community connection, and high-quality gear with personalized service. Headquartered in Barcelona, we serve customers across Europe, with plans to expand to the US in 2026.

What We Offer

Joining Wolfiek Group means becoming part of a forward-thinking, innovative team in an exciting industry. We offer competitive compensation and opportunities for professional growth.

If you believe you are a good fit for this position, please apply. We look forward to hearing from you!