Tourism Manager
Empresa Confidencial · Madrid
We are seeking a professional and results-oriented individual to lead the development of strategic relationships in the tourism sector. The role focuses on positioning the organization as a reference in tourism experiences, particularly in the MICE segment (Meetings, Incentives, Conferences, and Exhibitions), and attracting a cosmopolitan and sophisticated visitor profile.
Key Responsibilities
- Promote the brand to establish its position as a leader in tourism experiences through B2B channels.
- Build and maintain strong relationships with tourism sector partners including destination marketing organizations, tour operators, travel agencies, concierge associations, local attractions, restaurants, and other collaborators.
- Develop partnerships with corporate entities across various sectors to create joint marketing packages and opportunities.
- Manage the tourism CRM program and tools such as Salesforce or similar platforms.
- Design and implement MICE strategies to position the organization as a venue for events, incentives, and meetings.
- Collaborate with marketing teams to develop campaigns targeting conferences, trade shows, and events.
- Create customized packages for third-party sales and online platforms.
- Distribute tourism marketing materials and coordinate campaigns with partners.
- Attend industry events, trade shows, and seminars.
- Support the optimization of digital and social media opportunities in the tourism area.
Requirements
- Proven experience in sales within the tourism and MICE sectors, with international experience valued.
- Background in tourism, hospitality, or premium/luxury brands.
- Proficiency in office tools and CRM systems (e.g., Salesforce).
- Knowledge of the travel, hospitality, and retail sectors.
- Familiarity with regional and national tourism offerings.
- Experience working with tour operators and destination management companies.
- Strong analytical, organizational, and planning skills.
- Process-oriented with problem-solving capabilities.
- Excellent interpersonal, communication, and negotiation skills.
- Ability to work both independently and collaboratively.
- International mindset and openness to diversity.
- Willingness to travel.
- High proficiency in English and the local language; additional European languages are a plus.
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