• Develop and execute an integrated, strategic annual plan for public relations and social media to align with the hotel´s business objectives.
• Lead proactive and creative programs that identify and leverage unique, newsworthy opportunities to elevate the hotel´s presence.
• Build and maintain strong professional relationships with local, regional and international media and influencers to generate consistent coverage.
• Pitch targeted story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel´s offerings.
• Act as a strategic advisor on reputation management, monitoring public attitudes and managing issues or crisis communications.
• Oversee and innovate the hotel´s digital and social media strategy, curating engaging content that reflects our brand´s DNA.
• Manage all property social media channels, increasing follower engagement and elevating the brand´s digital presence.
• Actively co-manage the hotel´s proprietary website, ensuring content is current, aligned with business goals and optimized for SEO.
• Lead the hotel´s paid media strategy and manage agency partners to improve digital performance
• Collaborate with the F&B and Spa teams to shape promotional strategies that drive revenue growth
• Coordinate with third-party agencies, ensuring alignment with strategic goals and maximizing opportunities for exposure.
• Manage content for third-party platforms and partner websites to ensure accurate representation of the hotel.
• Maintain a comprehensive image library to ensure consistent, high-quality visual representation.
• Oversee photo and video shoots, ensuring alignment with brand standards.
• Pursue and integrate user-generated content, collaborating with influencers and content creators and leveraging social media tools effectively.
• Lead community relations, CSR initiatives, and internal communications to strengthen the hotel´s reputation as a valued community partner.
• Serve as a liaison with corporate communications teams, pitching stories and engaging in group-wide initiatives.

• Experience in hospitality is a must (luxury is very desirable)
• Fluency in English is a must

• Bachelor´s degree in Communications, Journalism, Marketing, Hospitality or a related field.
• Minimum 5-7 years of proven experience in public relations, social media, or marketing communications, preferably within the luxury or hospitality sector.
• Strong media relations experience with established connections that deliver measurable results.
• Exceptional verbal and written communication skills with an ability to create compelling narratives.
• Creative mindset with a keen eye for detail and aesthetics, including photography and visual storytelling.
• Proficiency in leveraging social media platforms and analytics tools to monitor and optimize performance.
• Demonstrated ability to manage multiple projects, meet deadlines, and excel under pressure.
• Expertise in SEO, PPC, and digital marketing strategies.
• Adept at collaborating with diverse teams and managing third-party agencies and vendors.
• Reading, writing and oral proficiency in English. Desirable Spanish or Portuguese.

Leading hospitality company within luxury sector.

• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Employee Discount for stays at any hotel
• Complimentary Employee Meals