Who We Are
At Spoki, we’re redefining how businesses communicate with their customers through innovative technology, 3x YoY growth, and a vision to become a Unicorn. We empower businesses worldwide with Conversational Commerce tools that optimize marketing, sales, and customer support - making every interaction seamless, efficient, and personalized.
With WhatsApp as our core channel and AI-powered solutions, we’re on a mission to help millions of businesses thrive through exceptional customer experiences.
Joining Spoki means being part of a passionate and ambitious team ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.
Your Role
As our Influencer Manager at Spoki, you will be the driving force behind our brand’s voice in the digital creator ecosystem. This isn't a traditional PR role; we are looking for a growth-oriented strategist who understands the intersection of B2B SaaS, tech-influencers, and community building.
Your mission is to identify, recruit, and manage a global network of creators, thought leaders, and tech-enthusiasts to amplify Spoki’s mission. You will turn complex AI and Conversational Commerce concepts into relatable, high-impact stories that drive awareness and lead generation.
Your Responsibilities
Influencer Strategy & Campaign Management:
- Architect and execute an end-to-end influencer marketing strategy aligned with our global growth targets.
- Identify and vet B2B tech influencers, marketing gurus, and automation experts who resonate with our target audience.
- Lead the creative briefing process, ensuring creators understand the technical power of Spoki while maintaining their unique authentic voice.
- Manage the full lifecycle of collaborations: from initial outreach and negotiation to contract signing and content approval.
Community & Brand Advocacy:
- Build a "Spoki Insiders" community, fostering long-term relationships with power users and brand ambassadors.
- Collaborate with the Creative and Tech teams to provide influencers with early access to new features (AI tools, WhatsApp integrations) for exclusive reviews and tutorials.
- Monitor social conversations and trends in the MarTech and WhatsApp Marketing space to position Spoki as a thought leader.
Data-Driven Optimization & Reporting:
- Track and analyze campaign performance using KPIs like Reach, Engagement, and—most importantly—Conversion/ROI.
- Utilize tracking tools (UTMs, HubSpot, promo codes) to attribute growth accurately to specific partnerships.
- Optimize the influencer funnel, conducting experiments with different platforms (LinkedIn, YouTube, X, TikTok) to find the most efficient growth levers.
Ideal Profile
Experience & Skills
- B2B/SaaS Expertise: Proven experience in Influencer Marketing, ideally within the tech or marketing automation industry.
- Strategic Negotiator: Strong ability to manage budgets and negotiate contracts that align with company ROI goals.
- Content Savvy: A deep understanding of what makes a technical product "viral" or engaging on platforms like LinkedIn, YouTube, and TikTok.
- Tech-Fluent: You don’t need to code, but you must be comfortable discussing APIs, AI, WhatsApp Business, and CRMs (HubSpot experience is a huge plus).
- Analytical Mindset: Comfortable using data to tell a story and justify marketing spend.
- Communication Mastery: Exceptional writing and speaking skills in English. Proficiency in Italian and/or Spanish is highly valued as we scale globally.
- Proactive Spirit: You are a "hunter" who doesn't wait for talent to come to you; you know how to build doors where there are only walls.
What We Offer
- Lead digital growth strategies in a company poised for global expansion.
- Work with an international, passionate, supportive, and talented team dedicated to excellence.
- Tech Gear: Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd WideScreen Monitor.
- Regular team-building events and celebrations.
- Access to cutting-edge technologies and resources to stay at the forefront.
- Competitive Compensation: Gross salary ranging from €30,000 to €40,000/year, with performance-based adjustments.
Work Policy for Barcelona
- This is a on site position based at the Aticco Bogatell coworking space in Barcelona.
- Employees working from the Barcelona office must spend 1 full week at the San Vito dei Normanni (Italy) office every 2 months (i.e., at least 6 times per year).
- The travel schedule will be defined in agreement with the manager.
- Expenses: 100% of travel and accommodation expenses are reimbursed by Spoki.
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